All you need is Ecuador
The campaign is set to promote the vast variety contained within Ecuador’s small boundaries (only 256.370 Km2!) including the Amazon jungle, Pacific beaches, the Galapagos Islands and the Avenue of the Volcanoes in the Andes.
On April 1st giant letters that combine to make up the sentence “All You Need Is Ecuador” appeared across the world in Paris, Madrid, Sao Paulo, Bogota, New York, Santiago, Berlin, London, Lima, Mexico City, Amsterdam, Buenos Aires, Cuenca, Manta, Loja, Guayaquil, Tena, Santa Cruz and Quito. The audience can interact with the letters using QR codes, websites and a hashtag.
A video featuring a version of All You Need Is Love has been created to accompany the campaign. Watch it here.