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  • Apr 1, 2014
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All you need is Ecuador

The Ministry of Tourism in Ecuador has acquired the rights for the classic Beatles song All You Need Is Love to be used in a global campaign launched in February 2014 using the hashtag #AllYouNeedIs.

All You Need Is Ecuador

All You Need Is Ecuador

The campaign is set to promote the vast variety contained within Ecuador’s small boundaries (only 256.370 Km2!) including the Amazon jungle, Pacific beaches, the Galapagos Islands and the Avenue of the Volcanoes in the Andes.

On April 1st giant letters that combine to make up the sentence “All You Need Is Ecuador” appeared across the world in Paris, Madrid, Sao Paulo, Bogota, New York, Santiago, Berlin, London, Lima, Mexico City, Amsterdam, Buenos Aires, Cuenca, Manta, Loja, Guayaquil, Tena, Santa Cruz and Quito. The audience can interact with the letters using QR codes, websites and a hashtag.

A video featuring a version of All You Need Is Love has been created to accompany the campaign. Watch it here.

Author: Cecilia Bogaard

A firm believer in the importance of working to preserve Cuenca’s old town, Cecilia is in charge of creating and maintaining the online presence of Cuenca Properties. She also runs Tertulia Communication which provides web consulting services, social media management, photography and events management.

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